[et_pb_section fb_built=”1″ _builder_version=”3.29.3″][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”3.29.3″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”][et_pb_column type=”1_2″ _builder_version=”3.29.3″ custom_padding=”|60px|||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms”][et_pb_text admin_label=”Texte” _builder_version=”3.29.3″ header_font=”|800||on|||||” header_text_color=”#533bde” header_font_size=”13px” header_letter_spacing=”2px”]

Subscription Dictionary

[/et_pb_text][et_pb_text content_tablet=”

Terms and indicators key to business by subscription

” content_phone=”” content_last_edited=”on|tablet” module_class=”gradient-text” _builder_version=”4.0.5″ header_2_font=”|800|||||||” header_2_font_size=”40px” header_2_line_height=”1.1em” width=”509px” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” background__hover_enabled=”off|desktop”]

Terms and indicators
key to business by
subscription

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.29.3″ animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_delay=”100ms”][et_pb_image src=”https://ziqy.co/wp-content/uploads/2019/10/termes-indicateurs-cle-du-business-par-abonnement.svg” alt=”Terms and indicators key to business by subscription” align=”right” _builder_version=”4.0.6″ width_tablet=”90%” width_phone=”” width_last_edited=”on|tablet” max_width=”553px” module_alignment=”center”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#ffffff” _builder_version=”3.29.3″ background_color=”#f8f8fa” custom_padding=”150px||180px||false|false” top_divider_style=”wave” top_divider_height=”70px” bottom_divider_style=”wave” bottom_divider_color=”#ffffff” animation_direction=”bottom”][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″ animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms”][et_pb_text content_last_edited=”off|desktop” module_class=”gradient-text” _builder_version=”4.0.3″ header_text_align=”left” header_2_font=”|800|||||||” header_2_text_align=”left” header_2_font_size=”40px” header_2_line_height=”1.1em”]

List of subscription-related words

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.29.3″][et_pb_column type=”1_3″ _builder_version=”3.29.3″ animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms”][et_pb_toggle title=”Subscription” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.0.6″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]contract concluded with the supplier that allows the customer to receive a product or access a service on a recurring basis[/et_pb_toggle][et_pb_toggle title=”Customer acquisition” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.0.6″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”] This is the cost associated with the acquisition of a customer (COCA): marketing and communication expenses, salary based on the time devoted to sales… The simplified method for calculating your COCA: divide the cost of your acquisition campaigns by the number of customers acquired through these campaigns. If you do not know these details, allow at least €10 for the launch of your business.[/et_pb_toggle][et_pb_toggle title=”Affiliation” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.0.6″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]ecommerce affiliation is a marketing /distribution technique that is unique to the Internet. Affiliation is the principle by which a retail website offers to promote the products or services of a network of affiliated partner sites through banners or text links[/et_pb_toggle][et_pb_toggle title=”Postage” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”4.0.6″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]This is the postage cost for a box.[/et_pb_toggle][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.29.3″ animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_delay=”100ms”][et_pb_toggle title=”Average Revenu Per User (ARPU)” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]Average revenue per user[/et_pb_toggle][et_pb_toggle title=”Back Office” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]this is the part of your site that is not visible to the general public. It consists of tools for configuration, administration etc.[/et_pb_toggle][et_pb_toggle title=”Net margin” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” width=”110%” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]within a subscription-based box business, the net margin is calculated on the first month of subscription and corresponds to the gross margin minus the cost of customer acquisition (COCA).[/et_pb_toggle][et_pb_toggle title=”Retained profit” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]within a subscription-based box business, the retained profit corresponds to the net margin to which the cost of customer acquisition is added (COCA).[/et_pb_toggle][et_pb_toggle title=”Churn” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]“Churn” is the phenomenon of the loss of subscribers, generally measured by the churn rate. Observation of the churn rate is a very important piece of data when you are aware of the impact that generating customer loyalty has on profitability. [/et_pb_toggle][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.29.3″ animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_delay=”200ms”][et_pb_toggle title=”Cost Of Good Solds (COGS)” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]within a subscription-based box business, the “cost of goods sold” is the cost of all of the products contained in your customer shipment. Within commercial companies (for subscription-based boxes), it corresponds to merchandise purchases, minus the variation in stock-in-trade. Within manufacturing companies (for subscription-based restocking), it corresponds to the consumption of raw materials and the labour fees associated with production.[/et_pb_toggle][et_pb_toggle title=”Customer Relationship Management (CRM)” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” width=”110%” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]Customer Relationship Management groups together all of the marketing or support mechanisms and operations, the aim of which is to optimise the quality of the customer relationship, to generate loyalty and to maximise the revenue or margin per customer.[/et_pb_toggle][et_pb_toggle title=”Growth” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]This is the maximum rate of growth that you can reasonably generate from one month to the next, for example 25%.[/et_pb_toggle][et_pb_toggle title=”Customer LifeTime Value (CLTV)” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]the customer lifetime value is the total of the expected updated profits, taken as an average over the lifetime of a typical customer.[/et_pb_toggle][et_pb_toggle title=”Days Sales Outstanding (DSO)” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]the “Average Payment Period” (APP) corresponds to the invoiced revenue that is not yet collected. The DSO is an integral part of the Working Capital Requirement (WCR).[/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.29.3″][et_pb_column type=”1_3″ _builder_version=”3.29.3″ animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms”][et_pb_toggle title=”Unsubscription” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” title_last_edited=”off|desktop” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]This is the percentage of customers lost each month (subscriptions reaching their expiration date without being renewed or cancelled subscriptions).[/et_pb_toggle][et_pb_toggle title=”Subscriber debt” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]the Deferred Revenue (DR) [/et_pb_toggle][et_pb_toggle title=”Direct to Consumer” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]The direct to consumer approach [/et_pb_toggle][et_pb_toggle title=”Dunning” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]Automatic re-attempt to withdraw[/et_pb_toggle][et_pb_toggle title=”Customer Lifetime” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]Front office[/et_pb_toggle][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.29.3″ animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_delay=”100ms”][et_pb_toggle title=”Packaging” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]This is the cost for the packaging of your box, including its personalisation. [/et_pb_toggle][et_pb_toggle title=”Logistics” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]this is the part of the site that is visible to the general public.[/et_pb_toggle][et_pb_toggle title=”Logistique” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]This is the cost associated with the preparation of a box for shipping, including the addressing and stamping.[/et_pb_toggle][et_pb_toggle title=”Monthly Recurring revenue (MRR)” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” width=”110%” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]the monthly recurring revenue corresponds to the provisional amount of revenue generated each month by subscriptions.[/et_pb_toggle][et_pb_toggle title=”Mobile First” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]“Mobile First” is a web design concept that is optimised for mobile devices. The web pages are first created for smartphones and tablets and are then developed in order to adapt them for computers.[/et_pb_toggle][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.29.3″ animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_delay=”200ms”][et_pb_toggle title=”Mobile Only” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]“Mobile Only” is an approach that consists of being present almost exclusively via a smartphone application.[/et_pb_toggle][et_pb_toggle title=”Average shopping cart” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” width=”110%” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]average value of purchases made by a customer during a visit to a physical or virtual point of sale. The average shopping cart is also analysed on the basis of the composition of this shopping cart divided by product category.[/et_pb_toggle][et_pb_toggle title=”Personalisation” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]This is the cost of the personalised elements added to your box: silk paper, printed media etc.[/et_pb_toggle][et_pb_toggle title=”Payment Service Providers (PSP)” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” width=”110%” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]Payment service providers allow a retailer to accept payments online, generally by bank card[/et_pb_toggle][et_pb_toggle title=”Sale price” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]This is the monthly sale price of your box, including shipping fees.[/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.0.3″][et_pb_column type=”1_3″ _builder_version=”4.0.3″ animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms”][et_pb_toggle title=”Gross product” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” title_last_edited=”off|desktop” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]This is the cost of the products included in a box, excluding packaging.[/et_pb_toggle][et_pb_toggle title=”Rebilling” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]rebilling refers to the renewal of the initial paid monthly subscription.[/et_pb_toggle][et_pb_toggle title=”Subscriber Life Cycle” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]Life cycle of a subscriber[/et_pb_toggle][et_pb_toggle title=”Subscriber Relationship” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]Relationship with a subscriber[/et_pb_toggle][et_pb_toggle title=”Subscription & Recurring Billing Management (SRBM) ” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” title_line_height=”1.2em” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” width=”110%” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]Management of subscriptions and recurring payments. An SRBM solution is a platform that enables the management of complex scenarios and new requirements associated with subscription business models.[/et_pb_toggle][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.3″ animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_delay=”100ms”][et_pb_toggle title=”Rate of acquisition” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]allows you to measure the effectiveness and the profitability of marketing campaigns. It is obtained by dividing the campaign budget by the number of customers of meetings acquired.[/et_pb_toggle][et_pb_toggle title=”Conversion rate” open_toggle_text_color=”#533bde” open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#74778a” closed_toggle_background_color=”rgba(0,0,0,0)” _builder_version=”3.29.3″ title_text_color=”#74778a” title_font=”|800|||||||” closed_title_font=”|800|||||||” body_font=”|300|||||||” body_text_color=”#5e6572″ body_font_size=”16px” custom_padding=”0px|0px|0px|0px|true|true” custom_css_toggle_icon=”display:none;” border_width_all=”0px” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#533bde”]the conversion rate measures the relationship between individuals who have performed the action that was ultimately sought within the scope of the marketing campaign and the total number of individuals reached by the campaign. The nature of the conversion taken into account depends on the nature and the objectives of the campaign, as well as the measurement or tracking possibilities, however, the conversion rate often refers to a purchase.[/et_pb_toggle][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.3″ animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_delay=”200ms”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.29.3″ background_color=”rgba(0,0,0,0)” custom_margin=”-160px||0px||false|false” custom_padding=”0px||0px||false|false”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.0.5″][et_pb_column type=”1_2″ _builder_version=”4.0.5″ background_color=”#ffffff” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|tablet” transform_translate=”0px|70px” transform_translate_tablet=”0px|0px” transform_translate_phone=”” transform_translate_last_edited=”on|tablet” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|tablet” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|tablet” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|tablet” transform_styles_last_edited=”on|tablet” custom_padding=”5%|5%|5%|5%|true|true” animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” transform_styles_tablet=”” transform_styles_phone=”” border_radii=”on|8px|8px|8px|8px” box_shadow_style=”preset1″][et_pb_text content_last_edited=”off|desktop” module_class=”gradient-text” _builder_version=”4.0.3″ header_2_font=”|800|||||||” header_2_font_size=”40px” header_2_line_height=”1.1em” width=”509px”]

Abonnement

[/et_pb_text][et_pb_text _builder_version=”3.29.3″ text_font=”|300|||||||” text_text_color=”#74778a” text_font_size=”16px”]contrat passé avec un fournisseur qui permet au client de recevoir un produit ou d’accéder à un service de manière récurrente[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.5″ animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_delay=”100ms”][et_pb_image src=”https://ziqy.co/wp-content/uploads/2019/10/abonnement.svg” alt=”undraw_Bibliophile_hwqc” _builder_version=”4.0.6″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section]