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Case Study
Gillette
Launching the first DtoC
(Direct-to-Consumer) platform in Europe.
(Direct-to-Consumer) platform in Europe.
Thanks to ZIQY, Gillette adapts to new consumption trends and
offers a smooth and optimized subscription experience for its customers.
offers a smooth and optimized subscription experience for its customers.
THEIR AMBITION
Adapt to new
consumption trends
while facilitating
access to essential
products.
consumption trends
while facilitating
access to essential
products.
By offering a turnkey subscription solution, Gillette aimed to address consumers’ needs for simplicity and flexibility. This new approach allows the brand to boost customer loyalty while modernizing its distribution model.
OUR SOLUTION
The platform developed
with ZIQY enabled
the creation of a new,
personalized, and hassle-
free subscription
experience.
with ZIQY enabled
the creation of a new,
personalized, and hassle-
free subscription
experience.
Deployed in 100 stores, this service attracted new customers with over 7,000 subscriptions managed so far. This new offer also led 1 in 6 customers, initially planning a traditional purchase, to opt for a subscription.
Thanks to the flexibility of the concept, consumers can adjust their subscription frequency as needed, thus increasing satisfaction.
The razor blade subscription
solution was
solution was
a success.
The solution developed by
ZIQY enabled Gillette to:
ZIQY enabled Gillette to:
- Launch the first DtoC platform in Europe, thus strengthening its leadership position.
- Roll out a high-performance service in 100 stores, with over 7,000 active subscriptions.
- Attract a new customer base, generating 55% new clients.
- Convert 1 in 6 customers, who came in for a traditional purchase, to a flexible subscription solution.
THE ADDED TOUCH
Thanks to ZIQY’s expertise,
Gillette simplifies the
customer journey and
enhances user experience.
Gillette simplifies the
customer journey and
enhances user experience.
The platform lets customers easily manage their subscription online, adjust refill frequency, and enjoy a seamless, automated, and effortless service. At the same time, ZIQY ensured compliance with local regulations and facilitated the deployment of this solution across Europe.
The success of this launch is also based on the customizable pricing rules offered by ZIQY, with tiered rates and an insurance option.
Get started
with rental!
with rental!