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Case Study
Norauto
Offering a car equipment
rental service.
rental service.
The leading car service center, Norauto, launches a rental service for snow chains, rooftop boxes, and trailers, in 600 centers across 5 countries.
THEIR AMBITION
Meet new consumption
trends and seasonal
customer needs,
while facilitating
access to products.
trends and seasonal
customer needs,
while facilitating
access to products.
ZIQY’s extensive expertise in the rental market addressed economic criteria: previously, users had to buy a rooftop box, trailer, or snow chains, even though these were only needed temporarily.
OUR SOLUTION
A turnkey platform
dedicated to renting
snow chains, rooftop
boxes, and trailers,
created by ZIQY,
offering a new user
experience.
dedicated to renting
snow chains, rooftop
boxes, and trailers,
created by ZIQY,
offering a new user
experience.
This platform manages the entire value chain to enable entry into this new economy:
scheduling and rental management, in-store and online administration, customer and data management, inventory oversight, plus online and in-store payment optimization.
The snow chain rental
solution was
solution was
the first big success.
The solution developed by
ZIQY enabled the brand to:
ZIQY enabled the brand to:
- Roll out a service in 100 stores, managing over 7,000 rentals in total.
- This new offer generated 55% new customers!
- 1 in 6 customers who came to buy snow chains ended up renting.
- 1 in 3 customers booked online.
70% of surveyed customers are satisfied with this rental service.
THE ADDED TOUCH
Thanks to ZIQY’s expertise,
the site allows users to
reserve and find the
closest center
for pickup.
the site allows users to
reserve and find the
closest center
for pickup.
Centers are connected to the ZIQY solution and receive a daily notification each morning listing rentals for pickup and return.
The success of this launch also hinges on the price policy customization offered by ZIQY, with tiered rates and an insurance option.
Norauto reached out to ZIQY to create a rental platform, in order to compete with C2C platforms and bring more customers into stores.
Pauline Boniface
Business Owner at Norauto.
Get started
with rental!
with rental!