Discover every month one of the flagship features of ZIQY, the practical, reliable and innovative solution of subscription management. It’s the gift card which we celebrate today. As well as being an excellent promotional tool, we thought that it might interest more than one of you in the approach to the festive season. The gift […]
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Why retain your subscribers? Retaining your subscribers should be a key part of your marketing strategy. To put it simply, there are lots of advantages to retaining a subscriber: Reduce your client acquisition costs Capitalise on qualified contacts Better manage your budget by anticipating your revenue Dedicate more of the budget to developing your subscription […]
Read MoreZIQY, the subscription expert, will be with you throughout the process of creating your subscription business. Discover the key steps to defining a strong visual identity that will make your brand well-known.The design process does not need to be overly complex. It is about being methodical and knowing how to anticipate what could happen. Learn […]
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ZIQY presents the key points to be taken into account during the construction of your subscription offer. Defining your product offering or subscription service is an essential part of your success. The challenge will be to keep your product promise so as not to disappoint your customer base but to obtain their loyalty. The challenge […]
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Are you launching your subscription business tomorrow and want to implement an effective promotion plan? Here you can find a selection of influencers to help you best promote your brand and easily attract new subscribers. Launch your Food & Drink subscription business: the best food bloggers, vloggers and influencers Chloé Délice: A selection of delicious […]
Read MoreZIQY, the subscription business expert, present you today 5 key strategic priorities that are required to develop an efficient client acquisition strategy. You may well have the right product and service, the right offering and the right price. But in order to succeed, you need to make sure it is promoted to the right target […]
Read MoreThe trend is certainly not a new one but subscription is now regarded as an essential business model for your clients. It allows people to find out about your offering in a simple and cost-effective manner. It also takes into account the very latest consumption standards. Below you will find out about the latest subscription […]
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Réassort : le modèle gagnant de la consommation intelligente Lessive, couches, rasoirs, tampons : ces produits du quotidien ne sont pas les plus excitants à acheter. Pourtant, ils sont indispensables. Et surtout, ils représentent une dépense récurrente pour la plupart des foyers. C’est dans ce contexte que le réassort automatique s’impose comme un modèle logique, […]
Read MoreCertaines données ont de quoi faire tourner la tête ! Entre 2004 et 2016, la confiance des consommateurs envers les marques a chuté de 57 % à 26 % d’après l’étude réalisée par Ethicity. Plus méfiants, plus à l’écoute de leur corps et de leur consommation, les Français aspirent désormais à remettre à niveau leurs façons […]
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La location de smartphones pour qui et par qui ? Si le smartphone fait clairement partie des dépenses indispensables, rares sont les consommateurs pouvant sortir un gros billet pour s’en procurer. Selon UFC Que Choisir, seulement 11 % des Français se sentent aptes à dépenser plus de 600 € pour leur smartphone. Les smartphones au […]
Read MoreDepuis la naissance du premier hypermarché en 1963, la France en recense désormais pas moins de 2500. Considérés à l’époque comme la forme la plus aboutie du commerce, les hypermarchés restent toujours un réflexe pour un grand lot de Français. Cependant, certains d’entre eux s’orientent de plus en plus vers les circuits courts. Si les […]
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Les dernières tendances du marché de location
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