It is necessary to look at specific key performance indicators to measure the growth of a subscription business. These KPI allow you to determine the quality and success of your subscription offer. Their accurate and regular analysis makes it possible for you to put in place a process of continuous improvement and to maximize your […]

The ZIQY experts, the ultimate subscription management solution, today help you to create your packaging. Product packaging plays an important part in the marketing and communication strategy of your box. It should actually encourage buying. The shape of your packaging is developed to highlight your offer and attract your customers. It must also be designed […]

  User experience is at the heart of all today’s discussions. It has become an integral part of your marketing action plan. A relevant differentiation support and a powerful customer loyalty development tool. Find out how to give your subscribers a great experience. Subscribers: what is user experience? The term UX comes from the English […]

You don’t yet know it, but you have everything you need to develop your customer knowledge and maximise your growth. Today we explain why it is now essential to analyse the data that you collect from your subscribers. And how you can make the most of it in order to deliver an ever stronger subscriber […]

The new collaborative economy is becoming more and more important in our society. The consumption of products and services by subscription forms an integral part of this new usage economy. Discover the key principals of collaborative economy. And understand why a subscription offer is essential for best responding to the new consumption patterns of your […]