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Case Study
L’atelier Bocage
The world’s first retailer
to offer shoe rentals.
to offer shoe rentals.
With ZIQY, Bocage is innovating by launching a subscription model that lets customers
rent new shoes every two months.
rent new shoes every two months.
THEIR AMBITION
Commit to sustainable
and responsible fashion
through a new economic model.
and responsible fashion
through a new economic model.
Bocage wants to address consumer expectations by offering an alternative to traditional purchasing. The goal is to reduce overconsumption by promoting a renewable, eco-friendly fashion approach, while providing a modern, interactive customer experience.
OUR SOLUTION
An innovative platform
for a unique
rental experience.
for a unique
rental experience.
The “L’Atelier Bocage” concept, developed with ZIQY, lets customers rent shoes every two months and either purchase them at a 60% discount or return them for a second-hand cycle.
This solution provides a personalized online and in-store experience. Customers can define their style, pick their shoes, and schedule a pickup in-store. In-store, an interactive retail concept helps convert visitors into subscribers with easy sign-up and SMS payment.
A connected experience
focusing on the
focusing on the
customer.
With ZIQY,
Bocage provides:
Bocage provides:
- Automated subscription management, adapting to customer preferences.
- A dedicated interface to manage in-store rentals and shoe refurbishing.
- An easy two-month appointment system to pick up or return products.
- The option to purchase shoes at a reduced price to extend their use.
THE ADDED TOUCH
A connected service that
enhances the customer
experience and value of
in-store interaction.
enhances the customer
experience and value of
in-store interaction.
Thanks to ZIQY, Bocage provides an interactive, seamless experience throughout the customer journey. From selecting products to picking them up in-store, each step is optimized for modern shoppers’ expectations.
“The operational responsiveness of the ZIQY teams allowed us to launch very quickly and position ourselves as pioneers in our market. Our collaboration is based on listening, efficiency, and a continuous search for optimization to ensure a win-win relationship!”
Clémence Cornet
Marketing Director at Bocage
Get started
with rental!
with rental!