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Case Study
Gillette

Launching the first DtoC
(Direct to Consumer) platform in Europe.

Thanks to ZIQY, Gillette adapts to new consumption trends and
offers a smooth, optimized subscription experience for its customers.

THEIR AMBITION

Adapt to new
consumption trends
while making
essential products
easily accessible.

By offering a turnkey subscription solution, Gillette aimed to meet consumers’ demands for simplicity and flexibility. This new approach allows the brand to boost customer loyalty while modernizing its distribution model.

OUR SOLUTION

The platform developed
with ZIQY enabled the
creation of a new,
personalized, and hassle-
free subscription
experience.

Deployed in 100 stores, this service has attracted a new customer base with over 7,000 subscriptions managed to date. This new offer also led 1 in 6 customers, who initially came for a traditional purchase, to opt for a subscription.

Thanks to the flexibility of this concept, consumers can adjust their subscription frequency according to their needs, thereby increasing satisfaction.

The razor blade
subscription solution was

a success.

The solution developed by
ZIQY enabled Gillette to:

Launch the first DtoC platform in Europe, further strengthening its leadership position.
Roll out a high-performing service in 100 stores, with over 7,000 active subscriptions.
Attract a new customer base, generating 55% new clients.
Convert 1 in 6 customers, who came in for a traditional purchase, to a flexible subscription model.

THE ADDED TOUCH

Thanks to ZIQY’s expertise,
Gillette streamlines the
customer journey and
enhances the user
experience.

The platform lets customers easily manage their subscription online, adjust delivery frequency, and enjoy a smooth, automated, and effortless service. In parallel, ZIQY ensured compliance with local regulations and facilitated the solution’s deployment across Europe.

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Case StudyGillette

Case Study
Gillette